Brand Identity
Style Guide

This guide defines the BfA brand, and helps support your creative or production work.

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BFA BLUE
C100, M38, Y0, K64
#003A63
Pantone 7693
BFA GOLD
C0, M18, Y100, K15
#DEB408
Pantone 110
WHITE
C0, M0, Y0, K0
#FFFFFF
White
BFA BLUE 2
C100, M80, Y40, K43
#0A2E4C
Pantone 540
BFA GOLD 2
C0, M18, Y100, K27
#C4A006
Pantone 111
BFA LT GRAY
C0, M0, Y0, K5
#F1F2F2
Pantone Cool Gray 1
BLACK
C0, M0, Y0, K100
#000000
Black
GRAY
C0, M0, Y0, K85
#4D4D4F
Pantone 425
SKY BLUE
C66, M28, Y5, K0
#549ACA
Pantone 2925

Brand Colors

Using our primary colors is one of the most effective ways to build a     consistent identity. These colors should be seen and used as our primary color palette across all media.

Typography

We like to have a healthy balance of serif and sans serif typefaces in our designs. Our primary typefaces are Sentinel and Gotham. They are both versitile, readable, and include a wide range of weights.

Purchase Sentinel at:
typography.com/fonts/sentinel/overview

Purchase Gotham at:
typography.com/fonts/gotham/overview

Purchase Gotham Condensed at:
typography.com/fonts/gotham/overview

BfA Icon Set

In order to further unify the BfA identity, we have created an icon set that includes over 100 icons for web, video and print. If you would like access to the icon set or need a new icon, contact the Design Department with your request.

Language and Grammar Handbook

This BfA Writing and Grammar Manual serves as a handy reference for everyone to use in order to reduce mistakes and inconsistencies, and to avoid confusion. You can help maintain BfA’s high professional standard by adhering to this manual. If you’d like to access a PDF            manual please contact the Communications Department.